American Bible Society Record

"Across America, competition for the hearts and minds of our nation's youth rages. Ads for clothing and entertainment, cell phones and music promise to 'connect' young people to something that will fulfill their deepest longings. Street gangs offer acceptance and loyalty. Children are sent to prison at an ever-younger age. School dropout rates and violence continue to climb, and illiteracy robs our youth of a meaningful future.

"The American Bible Society has embarked on a new mission to connect kids, specifically at-risk urban youth, with the gospel. Working with local churches, the Bible Society offers a three-pronged approach: Elementz of Life™ infuses the 'language' of hip-hop music, dance, and graphic art with Christ's message, making the gospel more accessible to youth; our Caring Program connects volunteers from local churches with juvenile detention centers to mentor young offenders; and our Literacy Program provides a Scripture-based literacy curriculum."

Francine Lange and Roy Lloyd
"Basic Elementz—
Eliminating spiritual poverty among urban youth"
American Bible Society Record
Fall 2003
Reprinted courtesy of the American Bible Society

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