Items of Interest

with contributions from Marilyn Millstone, Anne Jacobson, John Osborne, Dalai Lama

"... THE SHAREHOLDERS OF a company benefit over the long term by addressing social needs in creative ways," says Norman Lear in an article that talks about bringing spiritual values to bear on business—whether it is in Hollywood or elsewhere.

"Unlike corporate philanthropy, say, these innovations in business practice are more likely to persist," he goes on. "They lie at the heart of a company's competitive strategy, and so are not jettisoned in the first economic downturn. They appeal to the best in people's spirits—their desire to excel, to help others, to make a difference—and so unleash an upward spiral of similar behavior. People want to work for these companies, and are willing to give more of themselves on the job."

"Rewriting the Bottom Line: Hollywood, Profits, and the Life of the Spirit"
images;A Journal of the Arts & Religion
Issue #27—Summer 2000

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