Article January 1, 1990 Issue

Ad-worthy as well as news-worthy

with contributions from The Christian Science Board of Directors

The Bible says it best, "Lift up a standard for the people."^{Isa. 62:10.}

When yellow journalism was a problem in the United States, our Leader, Mary Baker Eddy, responded. The newspaper she founded raised a standard for the industry and continues to be in the vanguard as a powerful influence in setting standards for advertising as well as news reporting.

The advertising acceptance policies of The Christian Science Monitor, as well as its subsidiary publications and programs, are the most stringent of any general news publication anywhere in the world. Successive generations of workers have sought to maintain the highest standards of acceptance, while at the same time striving to attract quality advertisers to the paper. These standards are widely recognized by corporations and advertising agencies.

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