ITEMS of INTEREST

with contributions from Nithya Subramanian, Stephen Kliewer, Vickie Chachere, Sara A. Carter

TV CHANNELS FOCUSED ON SPIRITUALITY EXPAND IN INDIA

"Spirituality sure sells. After ETC Networks Ltd. and the Times Group announced plans to start religious channels [In India], several such channels are set to be launched shortly. Among the prominent ones are Mata Amritanandmaya's channel called Amma, the Brahmakumari Ashram's Om Shanti-The Peace Channel, the RSS-backed Sudarshan Channel, and two others called Satya and Sanskriti.

"Currently there are several full-fledged 24-hour [spiritually based] channels ... already on air. Other general entertainment channels carry a religious block both in the morning and evening.

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