[Original in German]

Dealing with Mental Manipulation

The manipulation of men's minds and the misuse of "thought control" techniques in the service of egotistical interests is of growing concern. It seems to permeate the present social structure.

Consumer advertising, for example, is largely devised to manipulate us—to awaken desires for more material things, to encourage acquisitiveness, and even to limit freedom of choice. The victim is no longer the master of his decisions; he is caught by the art of seduction. We read of gaining happiness through a particular toothpaste, perfume, or cosmetic, of overcoming difficulties, disappointments, and failures through consumerism alone. This type of advertising communicates only illusion, giving the impression that happiness can be bought. What can we do about it?

August 3, 1974

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