Article November 26, 1904 Issue

The Value of a Good Name

RICHARD P. VERRALL.

The success of a business enterprise often depends entirely upon the fact that well-known names are connected with its promotion. The world recognizes the priceless value of a good name, and it is worthy of note that true and lasting success is invariably built upon this sure foundation.

Shakespeare, the great student of humanity, fully realized this situation when he penned the familiar lines,—

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