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items of interest

"At BookExpo America , held this year at the Los Angeles Convention Center [in early June], there was plenty of talk about the importance of spirituality in Americans' lives. And in their books, too. Consider this: Here's and industry that isn't doing so well. Publishing has been plodding this year. But titles concerning spirituality are doing nicely. So said the American Bible Society, headquartered in New York City. And NavPress of Colorado Springs, Colorado. And Paraclete Press of Orleans, Massachusetts. ...

"According to [Sarah] Snelling, [Sales Director for NavPress], Christian literature in particular used to be marginalized—not entirely as a result of rejection by the larger culture, as some would claim, but because of its own preferences. The most significant development right now in Christian publishing is that we're trying to publish to a more diverse audience. There are a lot of pop culture twists ... [and] we want to be part of the conversation that's going on. ... So we're doing things like looking at the Matrix movies and seeing how many spiritual themes are in there. ... In the greater culture, there's a great interest in spirituality and in Christianity, and we want to be able to speak to that.' ...

faith in the family
July 14, 2003

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