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When a gang of leather-clad motorcyclists roared up to the Bishop of Reykjavik, Iceland, in the town square, at least some lookers-on might have wondered what was coming. The answer: a parcel of the new paperback Icelandic Millennium Bible. The event helped launch a celebration of the new edition.

Three days before the festivities, intriguing advertisements went up near many of the city's bus stops. One read, "Being loved is no easy matter." Each poster connected readers with the lives of Biblical figures, saying: "The Bible is about you." The new Bibles are being sold at Shell and BP gas stations, as well as bookshops. where they are said to be doing well.

January 8, 2001
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