Article December 26, 1977 Issue

How's Business?

PETER H. SELBY

Until we have identified the nature of business correctly, we can't discuss its real condition. So, if we expect to be able to find and to give an honest and useful assessment, we're going to have to think very carefully about what it is we consider business to be.

Because of the wide variety of human considerations involved in what we call our business, we can get caught up in the turbulence and confusion of mortal thinking about business. And in the process we lose sight of the spiritual fact—namely, that true business is the activity of good.

A plumber in our neighborhood has this sign on the side of his truck: "Our Business Is Good!" Although the message I get from this perhaps isn't exactly the one he intended, I'm always glad to see it, for it's a timely reminder to me that my business also is good. Expressing good is, in fact, the only business any of us will ever be in.

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An Answer to Loss
December 26, 1977
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