Don't be taken in by appeals to abuse alcohol

Currently, there is a widespread advertising campaign for a well-known beer that includes a statement which, to me, is unnerving. "Proud to be your Bud," sing the commercials over and over and over. The last thing I'd want for a "buddy" is a can of beer.

Such a commercial, though, illustrates the almost subliminal message planted in thought. In this case, inanimate beer announces its friendship to you. If you are lonely or need help, pour your "friend"—alcohol—into yourself. Sometimes people in certain cultures, areas of the world, or social segments are portrayed as being more susceptible to alcohol. For instance, music about cowboys in the western United States may romanticize feeling depressed and getting drunk.

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Yes, we can help
March 14, 1994
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