"That ye may be a new lump"

One of the most potent terms in the English language may be the word new. Mark some product or program "new" and you immediately grab people's attention.

Yet what's called new surely isn't always.

Still, people keep reaching out, sometimes quite desperately, for what they think is new: new cars, new places to go—nowadays even new faces and bodies to be sculptured by surgery. So much of this quest for newness turns out to disappoint profoundly, delivering not newness but merely something other or different.

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Editorial
Wising up
January 1, 1990
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